Just like our campaign Don’t Change Much, we’re all about small steps, and this time we’re being rewarded for it! The CMHF has claimed an award for our hilarious print ads, which are featured in the highly coveted Communication Arts Advertising Annual.

Aimed at motivating guys to visit dontchangemuch.ca for simple tips to get healthy, these print ads remind men that: you’ve done waaaay harder things like learning to use a complex remote, assembling a barbecue or shelving unit.

“Since 1959, Communication Arts has published the best in visual communications from around the world. Leading creative directors, art directors and writers judge the work for selection in this Advertising Annual,” and is regarded as the “ultimate resource for creative excellence.”

A special thanks goes to Rethink Communications for lending their creativity and services to this campaign.

Now, we want to hear what you think. Have a look at the ads and leave a comment for us below!

W14-0380_MensHealth_Remote_TSA_CBS (1) W14-0380_MensHealth_BBQ_TSA_CBS W14-0380_MensHealth_Shelving_Unit_TSA_CBS

Click images for a larger view.