Meet The Team

Inspiring men to live healthier.

The team and community behind our foundation, helping to move our mission forward.

Our Founder

Larry Goldenberg Founder

Dr. S. Larry Goldenberg

CM, OBC, MD, FRCSC, FACS, FCAHS

  • Director of Development and Supportive Care, Vancouver Prostate Centre
  • Professor, Department of Urologic Sciences, UBC
  • Stephen A. Jarislowski Chair in Urologic Sciences at VGH
  • Respected clinical scientist and urologic surgeon
  • Champion of men’s health
  • Order of Canada recipient
  • Founding Director of the Vancouver Prostate Centre

Executive Leadership Team

TC Carling

President and CEO

TC Carling was named the Canadian Men’s Health Foundation (CMHF) President & CEO on February 1, 2021. Carling re-joins the CMHF after previously holding the position of Senior Vice-President in 2014.

Over the past 20 years Carling has gained valuable leadership experience holding executive roles with Canucks Sports & Entertainment, GSL Group, and most recently as President & CEO for Fortius Sport & Health. He also has experience in the non-profit sector serving on the Board of Directors for Anxiety Canada and the CMHF.

TC is a dynamic senior executive with a proven history of empowering staff to exceed goals and objectives. He lives with his family in North Vancouver, BC, and is an avid sports fan who enjoys hiking and exploring the North Shore trails with his family and friends.

Wayne Hartrick President

Wayne Hartrick

Past President

After 25 years in PR and marketing Wayne Hartrick became the founding President of the CMHF in 2013. As the organization’s first President, Hartrick was the leader in the conceptualizing and founding of the CMHF, including its award-winning, validated, and internationally recognized Don’t Change Much brand.

Wayne is a board member of the Chronic Disease Prevention Association of Canada, the UK based Global Action for Men’s Health, and in BC he is a trustee of the ARC Foundation, board member of the Global Civic Policy Society an examiner for the Public Relations Society and serves on the funding application review committee for the Foundation of Hope.

Our Team

Laurie Bristow

Chief Financial Officer

Gene Bernier

Gene Bernier

Chief Technical Officer

Timothy Serrano

Timothy Serrano

Director, Digital Marketing

Krystal LaFrance

Krystal La France

Marketing Strategist, Community & Advocacy

Dianna Cheng

Web Developer

Joanne Watson

Joanne Watson

Content Coordinator & Office Administrator

Stephanie Woods

SEO Manager