Inspiring men to live healthier.
Canadian men are dying at an alarming rate from chronic illness and leaving their loved ones behind. Yet, 70% of men’s health problems are preventable by living healthier. We can change this. Our families are at stake.
We intervene early by offering e-health resources that improve men’s quality of life today and reduce men’s risk for chronic diseases. We are a dedicated team of professionals continually measuring our impact and refining how we engage men. Backed by medical evidence, our methods are proven. We’ve had some success and are hungry for more.
- Health resources should be easy, relatable, and fun. Goodbye to boring, complicated health advice! We believe in making changes that help you feel better now and down the road—Changes that could add ten healthy years to the middle of your life.
- You can be healthier without a complete overhaul to your lifestyle. It’s about small, slow, and continuous changes. Small changes become habits, and good habits become good health. We believe that with quality advice, accessible tools, and motivation, every guy can make changes to be healthier.
- If we all pull together, we can create this change for our fathers, sons, brothers, uncles, and friends—because healthier men mean stronger families and communities.
We are constantly adding to our health programming and assessment tools for Canadian men. Find out how you can help to fund and accelerate our work.
Meet Our Team
We have an incredible team and community behind us, helping to move our mission forward. Learn more about our team, champions, medical advisors, and the board.