I spend a lot of time thinking about what actually helps people feel better. As Clinical Director of Counselling Services at TELUS Health MyCare™, that’s kind of the job. And honestly? Watching sports comes up more than you’d expect. So go ahead — scream at your team. It’s better for you than you think.
1. Reduces loneliness
One of the best things about watching sports is the sense of connection it creates. My mother is a die-hard Canucks fan. She lives alone, and during games she’s on the phone with friends the whole time, talking through every play. That’s not nothing. That’s a lifeline.
The post-COVID years reminded us how much we need each other. Even heading to a pub alone to catch a game, you’re suddenly surrounded by people who care about the same thing you do. That shared investment — even with strangers — can take the edge off loneliness in a real way.
2. Lets you be free with your emotions
Every day life doesn’t give you many chances to just… lose it (without scaring people, at least). But sport does. You can jump, yell, cry over a loss, or hug someone you met twenty minutes ago. That kind of release matters.
There’s actual brain chemistry behind it. Watching a tense finish or an underdog win triggers dopamine, the same reward chemical behind motivation and pleasure. So when you’re screaming at the screen, your brain is getting something out of it.
3. Strengthens identity and roots
My neighbour is originally from England. When Manchester United play, he’s not just watching football — he’s connected to home, to people he misses, to who he is. For a lot of fans, that’s exactly what it is. Not just a hobby, but part of their identity.
That goes for local fans too. Whether you’re the “12th man” at a football game or a hockey fan who bleeds your team’s colours, you’re plugging into something bigger than yourself.

4. Game’s on, pressure’s off
Sports give you something to talk about that isn’t heavy. You can debate a call, trash-talk a rival team, and argue about stats, and none of it requires anyone to be vulnerable. I think that’s genuinely underrated, especially for guys who find deeper conversation harder to ease into.
Connection doesn’t always have to start with something meaningful. Sometimes it starts with “can you believe that penalty?” and builds from there.
5. Sharpens your brain
Fantasy leagues, play analysis, learning the strategy behind a sport you didn’t grow up watching — this is active mental engagement, not passive couch time. It builds new neural pathways. Your brain is working even when it doesn’t feel like it.
The science behind sports and happiness
A 2024 study found that watching sports activates the brain’s reward circuits, and that regular viewers showed higher grey matter volume in areas tied to reward processing. This suggests the effect builds over time, not just in the moment.
A separate study out of China looked at the relationship between watching sports, social interaction, and emotional wellbeing. What they found wasn’t surprising: the social part is where most of the benefit comes from. Watching alone helps. Watching together helps a lot more. And when you combine the social connection with the emotional experience of the game itself, that’s where the real boost happens.
In short, it’s not just the sport. It’s who you watch it with.
Wrapping up
Grab some snacks, get your people together, and enjoy the game. And if your team breaks your heart — well, that’s part of it too.
Who do you predict will win the Super Bowl this year? Share in the comments below!
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Go Eagles Go, Fight, Win!
Go Eagles Go,
Go Eagles Go, Go Eagles Go,
GO, FIGHT, WIN!