Guys, we get it! You don’t want to be nagged. Not about doing the dishes, fixing the bathroom fan, or eating that salad. So we knew when we launched the Don’t Change Much campaign, humour might be the best medicine to encourage making small healthy lifestyle changes.

We partnered with creative agency Rethink Canada, the minds behind the Molson Canadian Beer Fridge, and they put together some pretty clever TV and radio spots (if we do say so ourselves).

If you haven’t seen or heard them yet, check them out below and let us know what you think!

Radio ads

Men of Canada Make a Vow to Care About Their Health

The Most Important Pledge for Men’s Health in Canada

Don’t Change Much First TV Commercial